The Ultimate Guide on Free Traffic Generation for Beginners Part-3

Creating and Optimizing Your Webpage

We’ve reached the most critical part of search engine optimization/marketing. To keep the search engines happy, you must give them what they want to find, so you can compete effectively. The search engines are constantly changing their ranking algorithms, so getting things right from the get go will help you weather the changes. Read on to find out more about what the search engines want to know.

Search the keywords you want to rank for in Google, and take a close look at the top 10 sites to get an understanding of what has them ranking so high.

Study them and look at the following:

Content

Keyword placement
Keyword density
Keyword counts
Link popularity
Word counts
While you’re already looking at the competition, take note about how they are using color, graphics, testimonials, and white space. This can help you spark ideas to improve the overall look and feel of your website. Emulating success is a technique people have used for decades, and you can make it work for you. One caveat: Don’t plagiarize the website’s content!

If you try to do all of this on your own manually, you’ll be busy for a while. Search Google for “analyzing keyword density” and you’ll find a number of free tools to help you get the job done.

Uploading Your Website Pages

Each time you make a change to your website, no matter how minor, upload the new version. It will help keep your page current and will attract the search engine robots. Change triggers new content in the eyes of the search spider… and this is a good thing.

One of the hottest concepts many smart Internet marketers use is “long tail keywords” because they have a specific purpose in your search engine optimization and marketing plans. Long tail keywords are three or more words creating a very specific search, and most consumers use them before they actually make a purchase.

The majority of searches are generic and limited to one or two words, like “dinner ideas” and “hunting.” These searches are testing the waters or looking for broad information before they decide more. When a consumer is ready to buy, they will search with more specifics, which means longer phrases to narrow down the results. The simple searches from before turn into things like “chicken alfredo recipe” and “hunting bows and arrows”.

Conventional wisdom says there is a well defined buying process consumers follow both online and offline. The first steps involve the customer wanting something and looking for information about it online. Then, they will find it and compare features and prices to determine if they can afford it or if they actually want it. During this stage, you’ll see those generic two word searches.

Once they decide to make a purchase, they search again using long tail keywords to specifically define what they are looking to buy, and this is where you come in to attract them to your website. Use the same methods are using to find what they want—by targeting your website and content to those long tail keywords targeted to your product or service.

As a marketer, long tail keywords offer you two main benefits:

Long tail keywords rank better with the search engines than generic short tail keywords do.
Those searching with long tail keywords are serious about locating what they are looking for and are much more likely to become a customer
Opting for this tactic will require additional pages on your website because of the number of combinations pertaining to your products or services, but the good news is, Google loves more pages. The robots crawling your site will think you are bigger and more important. Your new pages don’t have to be completely different than the other pages on your website, but they should be different versions with a focus on the long tail keywords, which will narrow the focus of that page to the more specific topic.

Making a few simple changes can make a world of difference in your traffic. By making a unique title with a unique long tail keyword for each new page, and using the keyword in your keyword in the description, keywords, headline and body of content, you will attract more people. Make sure that you don’t get so specific in your keywords that you are not attracting the traffic you want.

To keep a variety of different customers visiting your site, change your focus. Create some pages to send you traffic from generic keywords, and create a few to send you traffic from the long tail keywords. Though you may see less traffic from those keywords, you’ll end up with more targeted traffic, and that is what will make you the most money.

This entire search engine optimization process is a delicate balancing act that can either make or break your business. It is a learning process that you can master with good research and a dash common sense. Search engine optimization is a delicate process that requires a lot of balance, and when done incorrectly, it can make or break your business. You can master it with research and common sense.

Just don’t get so wrapped up in SEO that you don’t actually do any marketing yourself—that happens to a lot of marketers!

Free Traffic Generation using Video Marketing

If you’re looking for another good way to generate traffic to your website, look to video marketing. Though it takes a bit more time to create videos, it can be helpful. Just be sure you create a balance between videos and other methods, until you see what is working well enough for you to continue working on the videos.

If you are working in a computer or Internet related niche, you can make videos much easier, because you can use a screen-casting program to record your screen while you talk about what you’re doing. This is also a good choice for people who are not too keen on the idea of appearing in front of the camera, but still want to use video marketing to draw traffic.

If you make use of conference calls to reach out to your interested customers so they can learn more about what you have to offer, screen-casting software can be used to record this session as a video.

Screen-casting software options include:

AVI Screen: Free
Cam Studio: Free
Adobe Captivate: Commercial
Screen Flow: Commercial, Mac software
Jing: Free, with limitations
If you are outside of this niche, you will need to invest in a video camera and a tripod, and spend time editing videos to make them useful for your audience. Once you have videos, you will want to create a YouTube account. If you already have a Google account for Gmail or another service like Google Analytics, then you can use that for YouTube, too. Google owns YouTube, so starting your own channel there can naturally boost your SEO so you start to see more traffic.

Invite people to become subscribers to your YouTube channel by including a link to it with your social media icons. Subscribers will be notified whenever you post a new video.

Include a link to your YouTube channel with your social media icons and you can invite people to subscribe to your channel. When someone subscribes to your channel, they will get a notification whenever you post a new video.

It is also a good idea to include your videos in your blog posts, so you have a cross promotional tool. This way, if someone finds your blog post, they can be drawn to your YouTube channel, and if someone finds your video, they can be drawn back to your blog.

Free traffic generation using Twitter

Twitter is another great free traffic promotional tool. Though it can take awhile to see results from this tactic due to the fact that you must first build an audience of followers, targeted to be your customers, it is worth checking out.

Twitter plugin for wordpress

In order for Twitter to work, you must become actively involved with the community and do more than just talk about yourself and what you have to offer. If the only thing you do is talk about yourself, then no one is going to listen, and you’ll quickly get lost in the shuffle.

Like you do with forum marketing, take the time to find things that will be useful to your audience, whether or not they are yours originally. For every piece of your own content you share, share at least 10 others that don’t originate with you. The relationships you create on Twitter can help you find others who will share your content with their followers, if you share theirs with yours.


Using a tool such as Prismatic can help you find useful information in nearly any niche you can imagine. Prismatic comes with automatic share links, but if you want to save yourself time and batch your social media efforts, you can use a tool such as HootSuite Pro. For just $5.99/month, you will have the ability to schedule posts. Though it can be tempting, you should never automate all your social media efforts—if people realize there is not a real person behind the account, they’ll ignore it and you’ll get lost in the shuffle.

Using Facebook and Google+ Groups

Facebook and Google+ are used to generate traffic the same way you use forum marketing, except social media, rather than a forum, is the platform. Get the best use of these networks by searching for groups related to your interest. There are groups for nearly any niche imaginable, and they’re full of people who are targeted.

Facebook and google groups for traffic generation.Draw traffic to your website by becoming actively involved in these groups, by offering useful information and building a credible reputation. Never spam the groups. Ask questions. Answer them. Provide resources. If the only reason you’re participating in a group is for promotional purposes, it will show, and you will be ignored.

Once your own brand and community has expanded because of your efforts, it may be a good idea to start your own group on Facebook, Google+ or both, so that your followers can come together and discuss your products and services. They can get together and talk about how the product has helped them, how they will use it, get help from other users, etc. while giving you a testimonial base to draw in more customers. You’ll also have it as a customer service vehicle, which is critical once your business gets up and running.